Template
Letter of introduction templates
A letter of introduction tells someone who you are, why you are getting in touch and what you hope will happen next.
Download the template
Download everything
Blank and worked example, in Word and PDF, in one ZIP file (419 KB).
How to use it
- Replace the grey prompts with your own details.
- Open with who you are and what you do, in a sentence or two.
- Explain why you are writing, and mention any shared contact.
- Show briefly how you could help, with one relevant example.
- Suggest a next step and give your contact details.
About this template
Use it to introduce your business to a potential customer, to follow up an introduction from a mutual contact, or to say hello to a new supplier or neighbour. This free template sets out a short, friendly letter with grey prompts for each paragraph, plus a worked example. Download it as a Word file to edit and print, or as a PDF.
Questions
How long should a letter of introduction be?
One page, with three or four short paragraphs.
Who should I address it to?
A named person where possible. A quick call or a look at the company website usually finds the right name.
Should I send it by post or email?
Either. A printed and signed letter stands out. For email, paste the text into the message and attach a PDF if you like.
Is it the same as a cover letter?
No. A cover letter supports a job application. A letter of introduction opens a conversation.
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